Custom Shopify Design + Development

A New Era For A Timeless Brand

Pangea is a 17 year old brand with millions of loyal fans and customers. They approached us as they planned to launch several new brands into the Pangea family including skin care, tea, and castile soap. We assisted with a complete technical overhaul that helped establish the new brands and simplify their business processes.

Our Role:

  • Shopify Custom Development
  • Multibrand Shopify Theme Development
  • UX & Graphic Design
  • Custom E-commerce Package
  • Shopify Inventory Management + POS
Pangea Organics

Work with Us

One 15 min. Call Will Kickstart Your Project

The Challenge

Pangea had challenges supporting a multibrand theme with their original platform, and back of house processes connecting to many points of sale including B2C, wholesale, and Amazon. Our goal was to develop a dynamic Multibrand Shopify Theme and help streamline their systems while building a beautiful new site that maintains a distinct brand experience for each of 5 very different brands.

bowtie development process

The Process

Discovery: extensive on boarding process of shadowing every aspect of Pangea’s business, looking at existing and new business. We produced a technical roadmap for a multi-brand store, allowing extensive cross promotion and pleasing user experience for their customers. 

Design: we carefully designed each brand to look and function as separate sites while tying back to the Pangea family and ethos. Bowtie did all of the site design for each brand in conjunction with Pangea’s creative director.

Implementation: We produced a multi-brand Shopify site to replace their Big Commerce consumer site and revamped a number of behind the scenes practices to ensure consistent inventory and supply for multiple warehouses across multiple sales channels. This led to streamlined processes and simplified a lot of in-house work that is done by the client. 

Post Launch: We also provided extensive training to ensure they could operate all of their new tools independently and without difficulty.

The Result

A ground breaking and unique multibrand Shopify theme that allows Pangea to represent many brands in a unique context with the sophistication of an enterprise level site. We chose Shopify to give them more in-house flexibility and creative control, because as an award winging brand, their marketing and art departments need to enact precise control and respond very quickly to customer trends and needs.


'Look no further!'

The team took on an extremely challenging web concept for our company, and did an incredible job. They're patient, collaborative, well-informed, and continue to be a of great service for ongoing support! Not to mention their speed and efficiency to solve problems is always the best. We have them working on our newest website and will continue to work with them in the future. If you want a professional team of web experts (with a great eye and sea of knowledge) look no further!

Aimee Regur, Creative and Marketing Strategist

Let's Work Together

Bowtie builds world class web applications, e-commerce sites, and web products. We work with a limited number of clients per year to provide unparalelled attention and satisfaction. If you want to experience software development as it should be, contact us.