Maintaining and updating your application or website is essential for businesses of all sizes. Neglecting maintenance can have serious consequences in the short and long term, including decreased traffic and sales, security vulnerabilities, and a negative impact on your brand. Here are a few good reasons why you should be regularly updating and maintaining your code:

- _Security:_ One of the most important reasons to maintain and update your code is to protect against security vulnerabilities. Hackers are constantly looking for ways to exploit weaknesses in websites, and failing to update your website can leave it vulnerable to attacks. By keeping your website up to date, you can reduce the risk of a security breach and protect your business and your customers. - _Performance:_ Regularly updating your website can also improve its performance. Newer versions of software and technologies are often more efficient and faster than older versions, so updating your website can help it to load faster and provide a better user experience. - _Search engine optimization (SEO):_ Keeping your website up to date can also help to improve your search engine rankings. Search engines like Google use algorithms to index and rank websites, and websites that are regularly updated with fresh content are more likely to rank higher in search results. - _Brand reputation:_ Your website is often the first point of contact between your business and potential customers, and a poorly maintained website can reflect poorly on your brand. Updating your website can help to maintain a professional image and improve customer trust. - _Legal and compliance:_ In some cases, failing to maintain and update your website can have legal consequences. For example, if your website is not compliant with accessibility laws, you could be at risk of a lawsuit. Regular updates can help to ensure that your website is compliant with all relevant laws and regulations. As a consultancy we maintain and support several client applications and websites. Unfortunately, we often here from companies that learned the importance of maintenance and updates the hard way. A major outage due to a failure to properly maintain and update your site's infrastructure can lead to immediate (or lasting) concerns that result in significant losses for a company. Neglecting website maintenance can have serious consequences. Don't let a lack of preparation and planning be your downfall. By keeping your code in good working order, you can protect your business, improve your search engine rankings, maintain your professional standing, and ensure compliance with laws and regulations.