Web App Development

Outdoor Adventure for Women

Bold Betties is a female founded and operated company, changing the face of adventure. What began as a Colorado Meetup of women exploring the outdoors together, is now an international organization with chapters in dozens of cities, representing over 40,000 members. Bowtie developed the Bold Betties tool kit app, which pulled together multiple system to make it easier to recruit and retain members, and to organize and manage trips. Our solution is powering the Bold Betties next wave of growth.


Our Role:

  • Shopify Custom Development
  • Ruby On Rails Development
  • Ongoing Consulting
Bold Betties

The Challenge

With over 40,000 members in 60 cities and growing, the Bold Betties needed a way to keep their community-driven member chapters in sync. Additionally, they wanted actionable insight into their chapters to assist growth and foster stronger community engagement. Our challenge was to unify member processes to enable organization during a period of high growth and bring together disparate systems to unify data for better analysis and insight.

bowtie development process

The Process

We spent several months diving into the organizational processes, learning every aspect and workflow. After hearing their solutions and suggestions we worked with them to strip back repetition and reduce inefficiency. We were also able to suggest new methods of data capture and analysis that led to a more comprehensive organizational view.

The Result

Using Ruby on Rails and a custom ETL, we centralized disconnected data into a single system and data warehouse to capture and analyze the information they were gathering in multiple user management and acquisition sites that they did not own. This allowed us to visualize and export more useful data. We also built a tool for community leader recruitment and event creation, as well as consulting with their organization with repeat training and ongoing support.

Testimonial

A Word from Bold Betties

'We love the custom web app that Bowtie built us AND they are also super fun to work with. Highly recommended.'

Niki, Founder

Let's Work Together

Bowtie builds world class web applications, e-commerce sites, and web products. We work with a limited number of clients per year to provide unparalelled attention and satisfaction. If you want to experience software development as it should be, contact us.